Localisation

Full Marks for Safety with PROTON

December 22, 2020 | Geely Auto Group, Geely Stories, PROTON, Zhejiang Geely Holding Group

Receiving a 5-star NCAP score is never easy, but the team at PROTON make it their mission to get the perfect rating every time, most recently with the Proton X50.

“Hi Proton” – Preparing In-car Voice Assistants for Malaysia

October 15, 2020 | Geely Stories, PROTON

After its success in the domestic Chinese market, the connectivity application known as GKUI has been localised by PROTON to serve the Malaysian market, marking both its first appearance outside of China and in English.

Localisation Malaysia Technology

Making a Car Ready for Malaysia: The Tropicalisation of the X70

August 25, 2020 | Geely Stories, PROTON, Zhejiang Geely Holding Group

What does it mean to 'tropicalise' a car? It takes a lot to ensure any car is suitable for the local market, especially a country that is ‘hot all year with plenty of rain’. We look at how Proton made the X70 perfectly suited to Malaysia.

Localisation Malaysia Tropicalisation

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Tag Archive: Localisation

Full Marks for Safety with PROTON

“Hi Proton” – Preparing In-car Voice Assistants for Malaysia

Making a Car Ready for Malaysia: The Tropicalisation of the X70